Other Projects
Imaginary Friends
Marlango – Life in the treehouse
Imaginary Friends. An exhibition that takes place in the imagination of eight graphic designers.
Client: Self initiated
Type: Poster Design
Beach London, 4 – 14 August 2011
By-products of children’s fears and anxieties, imaginary friends are so comforting and controllable in an increasingly unpredictable life that they sometimes accompany their creators well into adulthood.
Inspired by this phenomenon, seven fellow designers and myself produced a limited edition of screen sprinted posters addressing questions concerning identity and consciousness. Examining how the self and the other remain divided, though intertwined through relations of opposition, complementarity or vampirism, to name a few.
Imaginary Friends is a show that explores the necessary illusions that enable us to live:
"Serge and Jane and all the friends and lovers are connected to each other, though erecting imaginary boundaries in a paradoxical conversation to the resonance of a simulated female orgasm. The divine experience of being part of one's natural environment, vibrating with the energy of millions of golden coins thrown into the air when Scrooge McDuck dives into his treasures like a porpoise. Like the uptight, hostile, abusive, harsh, nasty-tempered man that finally finds out that the only way to break the spell is realising that the object of his love will cost him something he truly loves".
David G. Uzquiza
Artwork available from www.beachlondon.co.uk
www.cargocollective.com/imaginaryfriends
Client: Self initiated
Type: Poster Design
Beach London, 4 – 14 August 2011
By-products of children’s fears and anxieties, imaginary friends are so comforting and controllable in an increasingly unpredictable life that they sometimes accompany their creators well into adulthood.
Inspired by this phenomenon, seven fellow designers and myself produced a limited edition of screen sprinted posters addressing questions concerning identity and consciousness. Examining how the self and the other remain divided, though intertwined through relations of opposition, complementarity or vampirism, to name a few.
Imaginary Friends is a show that explores the necessary illusions that enable us to live:
"Serge and Jane and all the friends and lovers are connected to each other, though erecting imaginary boundaries in a paradoxical conversation to the resonance of a simulated female orgasm. The divine experience of being part of one's natural environment, vibrating with the energy of millions of golden coins thrown into the air when Scrooge McDuck dives into his treasures like a porpoise. Like the uptight, hostile, abusive, harsh, nasty-tempered man that finally finds out that the only way to break the spell is realising that the object of his love will cost him something he truly loves".
David G. Uzquiza
Artwork available from www.beachlondon.co.uk
www.cargocollective.com/imaginaryfriends
Fields
Illustration
Date
2011
-
Somewhere beyond the sea
Somewhere Beyond The Sea
Client: Self initiated / Major project for the Master of Arts in Graphic Design at the London College of Communication (University of the Arts)
Type: Book structures / Editorial design / Information design
Year: 2009
270 pp / 210 x 290 mm
Many songs created by United States artists in the XXth century express dynamism, hope and optimism, describing endless landscapes with a dreamlike, cinematic quality and a sense of adventure. However, the UK song is mostly about going nowhere and romanticising miniature locations with a nihilistic attitude and a real life feeling.
This book explores the characteristics that distinguish 20th century American and British songs by re-thinking the language of 100 songs’ lyrics. The binding system allows separating the content of my research in two different units (one for the UK, another for the USA) permitting at the same time cross-referencing and a reading of the two parts in parallel. 2011 Editorial Design, Information Architecture, Music -
Time Capsules
Time Capsules
Client: SelfSelector / Spain Now!
Type: Editorial design / Art direction
Year: 2010
44 pp / 165 x 24 mm
Limited edition catalogue for Time Capsules, a group exhibition held at the Soho Gallery, London. The show was a reflection on the work of art as a representation of time and the pervasive personal memories that haunt the artist.
The publication is a lo–fi aesthetic piece, consisting of two interlaced booklets: images/essays. Printed on a range of texturized papers with an organic feel, encapsulating the idea of art as a footprint of memory, and addressing everything that is mysterious and unpredictable about life. 2011 Art Direction, Editorial Design -
Buffalo Zine
Buffalo Zine
Client: Self initiated
Type: Art direction & editorial design
Year: 2011
176 pp / 290 x 410 mm
Buffalo is a biannual and multilingual limited edition publication on aesthetics, arts, and self-expression. An editorial project based in Madrid and London that focuses on featuring new talents and timeless icons from a very personal perspective: an intimate, in-depth approach with a hint of poetry.
The newspaper format perfectly suits the emotional and literary aspects of the content; our own personal tribute to paper as a vanishing medium. The form of Buffalo is as free as its substance, bursting the confines of the publication as an object, and creating the illusion of a magazine contained within itself.
Buffalo was highlighted by Monocle as “One of the bravest new independent magazine titles [...] investing in high-quality content”.
(Monocle, March 2011)
www.buffalozine.com 2011 Art Direction, Graphic Design -
Marlango — Life In The Treehouse
Marlango / Life In The Treehouse
Client: Universal Music
Type: Design / Art direction
Year: 2010
Vynil + Digipack
The jazz band Marlango wanted the art of their latest album to communicate an exultant state of mind, bright as a sunny Sunday morning.
‘Life In The Treehouse’ directly entered the list of the 10 top-selling albums in Spain the week it was released in March 2010. Furthemore, it was the top one downloaded album on iTunes during that week. 2011 Art Direction, Editorial Design, Graphic Design -
Najwa — El Último Primate
Najwa / El Último Primate
Client: Warner Music
Type: Design / Art direction
Year: 2009
Digipack + Merchandising
Concept by Adrián González
Photography by Chus Antón
A primitive gothic and extraterrestrial look for the latest album by pop singer Najwa. A collection of eleven folk-inspired pieces, dark and narcotic as a glass of red wine, melancholic as a walk through the graveyard by the full moon.
Below
'Como un animal'
Extracted from 'El Último Primate'
Video by Virgili Jubero
Art direction and styling by Adrián González 2011 Art Direction, Graphic Design, Packaging -
Bromheads
Bromheads
Client: Bromheads Ltd.
Type: Identity design
Year: 2010
Corporate identity and stationery for a broker offering consulting services for printing matters. The black foil on Munken Polar paper gives the stationery a slick, contemporary edge.
Designed at Browns under the mentorship of
J. Ellery and C. Warner. © 2010 Browns Design. 2011 Branding, Graphic Design, Print Design -
Henri Matisse — Rêve de Bonheur
Henri Matisse / Rêve de Bonheur
Client: Helly Nahmad Gallery
Type: Catalogue design / Exhibition design
Year: 2010
Limited edition catalogue and graphics for an exhibition at the Helly Nahmad Gallery in Mayfair, London, presenting a collection of radiant masterpieces by the French painter.
The challenge was to create a publication rather lightfilled than academic. Its design was influenced by the relaxed and joyous atmosphere of the Côte d’Azur, where Matisse lived at the time when he created the works exhibited in the show.
Designed at Studio Fernando Gutiérrez under the mentorship of Fernando Gutiérrez © 2010 Fernando Gutiérrez Ltd. 2011 Art Direction, Editorial Design, Exhibition Design -
Mati Klarwein
Mati Klarwein Website
Client: Mati Klarwein's legatees
Type: Website design
Year: 2011
Andy Warhol called him "my favourite artist" and he used to hang out with Jimi Hendrix and Brigitte Bardot. Klarwein is best known today for his art of the 1960s and 1970s, including album covers for Miles Davis and Santana. With its clear links to surrealism (he studied with Salvador Dalí), popular psychedelic imagery and religious art from a number of different traditions.
For this project I worked alongside his family on building a new website to properly display a selection of his diverse work across a variety of genres including still life, landscape and portrait.
www.matiklarweinart.com 2011 Web Design -
The Journey — 87 Millfields Rd
The Journey / 87 Millfields Rd
Client: Self initiated
(Print and Narrative Workshop / MA Graphic Design London College of Communication)
Type: Editorial design / Photography
Year: 2009
An enquiry into narrative and sequence, the brief for this project provided an opportunity to work as both author and designer to generate, edit and visually communicate image based content in the form of a page based publication.
The subject matter of the publication is 'journey', which I interpretated as an adventure around my own home at that time, as well as a portrait of the people that inhabit this space (including myself) using self-generated images.
The choice of refined paper stocks (mirror card, metallic-shiny papers) is in contrast with the apparent insignificance of the everyday scenes captured in the images. 2011 Editorial Design, Graphic Design, Photography -
Screenprints
Screenprints
Client: Self initiated
Year: 2009
A collection of screenprints executed at the facilities of the London College of Communication (formerly known as the London College of Printing).
Using different stocks and surfaces the prints contain lyrics from two particular, inter-influenced albums: 'Pet Sounds' (The Beach Boys, 1966) and 'The Velvet Underground & Nico' (1967).
Both albums represent a portrait of a very specific historical moment: a change in the paradigma of popular music. "The beginning of a process which was followed by various collaborations between pop music and other arts, that contributed to the enrichment and diferentation of the musical and literary means and the aesthetic-visual aspects of Pop”.
‘Sound Zero: Art and Music from Pop to Street Art’ (V. Dehò, 2006) 2011 Print Design -
Once Upon A Family
Once Upon A Family
Client: Self initiated
Type: Editorial design
Year: 2011
An ongoing project that intends to foster an exchange of views between two generations in a family, about our vision of ourselves and the world, and the things in life we learn along the way. A dialogue that will be compiled as a printed publication.
Website family.virb.com temporarily unavailable. 2011 Editorial Design
